WhatsApp thought about raid into digital payments with India launch

Instant messaging app WhatsApp, owned by Facebook Inc, is thought about raid into digital payments services in India, its first such offering globally, and has advertised to hire a digital transactions lead in the country.

A WhatsApp move into digital payments in India, its biggest market that is home to 200 million of its billion plus global users, would replicate similar moves by messaging apps like Tencent Holdings Ltd's WeChat in China.

WhatsApp is working to launch person-to-person payments in India in the next six months, news website The Ken reported earlier on Tuesday, citing unnamed sources.

A job advertisement on WhatsApp's website said it was looking for a candidate with a technical and financial background - who understands India's Unified Payments Interface (UPI) and the BHIM payments app that enable money transfers and merchant payments using mobile numbers - to be its digital transactions lead for the country.

"India is an essential nation for WhatsApp, and we're seeing how we can contribute more to the vision of Digital India," a WhatsApp representative stated, alluding to a lead government program that means to help the utilization of Internet-based administrations in the nation.

"We're investigating how we may function with organizations that share this vision and proceeding to listen nearly to criticism from our clients," the representative stated, declining to expound encourage.

Advanced exchanges in India have surged after Prime Minister Narendra Modi's stun boycott of certain high-esteem certified receipts in November that represented more than 80 percent of the nation's cash available for use at the time.

In February, WhatsApp's prime supporter, Brian Acton, had told neighborhood media that the application was in early phases of exploring advanced installments in the nation and that he had conversed with the Indian government about the matter.
Simply a week ago, Swedish correspondences application Truecaller, which has an expansive client base in India, began a versatile installment benefit in the nation in view of the UPI stage.
Facebook’s WhatsApp would challenge local players including PayTM, which is supported by Alibaba Group Holding Ltd.

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Try Youtube Offline First App in India - YouTube Beta

Google announced on Tuesday that it would roll out a mobile YouTube application designed for India, boosting the search company's presence in a burgeoning market with spotty Internet access.

Since the fall, Google has been conducting extensive tests in India of YouTube Go, which allows users to save videos to watch offline and monitor their data use.

A beta version of the app has been released in the Google Play Store in India, and will be released in other emerging markets later, company executives said in an interview.

Analysts have been forecasting a surge in video consumption in India since Reliance Jio, the telecom unit of Reliance Industries Ltd, upended the industry last year with cheap data plans that have prodded rivals to lower prices.

Silicon Valley has since quite a while ago respected India, with its populace of 1.3 billion individuals and poor availability, as a prime place to test items for developing markets.

YouTube officials said they tried to manufacture an item for Indian clients from the beginning as opposed to discharging a thinned down adaptation of their essential application.

"As we conversed with individuals in the market, they didn't need something that felt like a stripped down rendition of YouTube - they needed the full involvement," said John Harding, VP of building at YouTube.

Because of the dissatisfaction of attempting to load video at moderate Internet speeds, the YouTube group had pondered demonstrating clients a progression of pictures from a video with the sound, similar to a slideshow. Be that as it may, Indian customers responded inadequately to the component.

The last outline helps clients find recordings that drifting in their locale while limiting information use. Clients can review recordings before watching to guarantee that is the thing that they need.

While Reliance Jio's entrance has supported video utilization in India, examiner Neil Shah of Counterpoint Technology Market Research addressed whether YouTube Go would stay well known as shoddy information arranges turn out to be more common.

"The main future I see for YouTube Go is for highlight telephones or essential telephones," he wrote in an email.

Be that as it may, with 180 million portable clients in India and versatile watch time climbing 400 percent year over year, YouTube has solid force in India, Jay Akkad, an item lead at YouTube, said.

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Tips to increase Instagram Sale

With over 500 million active monthly users, Instagram is a gold mine of potential customers.
Can you believe the app has only been around since 2010? In less than seven years, it’s become one of the world’s most used apps. I daresay Instagram even changed the way people use their phone in their daily lives.

In this blog i will suggest to to keep the focus on below 10 points  to increase the sale through Instagram:

#1: Craft Better Images: 

Image is the first thing which is seen by visitor , So keep the following points in mind while creating the post creative:

1. Creative should be clear

2. Post consistently.

3. Keep your edits simple.

4. Shoot from different angles and take advantage of good lighting.

#2: Run Contests

There are three main types of contests:

1. “Like to win” (They just have to like your photo)
2. “Email gated” (Send in your email to win)
3. Hashtag UGC (Submit a photo with a hashtag)

 #3: Leverage Videos and Stories

To make the most out of your Instagram videos, Kindly check these tips:

• Just like with images, shoot video in great lighting.
• Get a tripod to keep your camera or smartphone steady as you record.
• Shoot behind-the-scenes footage to make your followers feel special.
• Capture your products in action — especially if you get a customer using it.
• Show what you see through your eyes. Try to capture your brand’s life.
   
  

  #4: Give Your Followers Exclusive Info

  Exclusive info doesn’t have to just be exclusive discounts or coupons. You can also offer like these things:
• Free trials or products
• Instagram-only contests
• Behind-the-scenes pictures and videos

#5: Always Respond to Comments

If your followers are commenting, you should be taking full advantage! Comments show that people like your posts and want to engage with your brand.

#6: Direct Message Your Fans to Ask for Shares

DO the direct message to your fans to ask for shares .And remember — this is a numbers game. The more people you message, the higher your chance of success!

#7: Use More Hashtags

If you want to reach out more visitors kindly use the hashtags which are related to your post. Use all 30 of your available hashtags for your posts.

#8: Include Links to Your Store

In the Instagram, use the sort link in profile description.  

#9: Make Friends With Influencers

Influencers are one of the core ways to grow a massive following and achieve a sales increase on Instagram.

#10: Use the New Language of the Internet

That’s right — the internet has a new language. In fact, it’s nothing more than symbols. You’ve probably even used it before.

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Create a Facebook Squeeze Page

How to Use a Facebook Squeeze(Crush) Page

What is a crush page?

Before we get into what a Facebook press page is, how about we first nail down the meaning of a crush page. For that, we allude to section 1 of 8 in our far reaching guide titled "What is a press page?"

"A crush page is intended to press a guest's email address from them by offering something important consequently. You urge guests to pick into an email or endorser rundown to gather more data about the item or administration highlighted on the principle crush page."

 

The greatest thing you have to consider while making a Facebook squeeze page.

Most web clients have a certain ordeal with regards to crush pages. Normally, it resembles the following:

The snap: First these clients explore to your site some way or another, by means of a commercial, email, or just by specifically writing in your URL in their address bar.

The landing: Now they're on your site, and they're prepared to devour whatever substance you guaranteed them in your email or promotion.

The utilization: Your clients begin to expend the substance that drove them there in any case.

The intrusion: Your crush page flies up, compelling your guests to settle on the choice to either change over on your offer, or snap out and back to your substance.

On Facebook, this procedure is altogether different for one noteworthy reason. Step number four, the interference, is totally wiped out from the procedure.

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