Google Analytics | Basic Reporting

1. What setting must you enable to see data in Demographics and Interests Reports?

Content Grouping

Advertising features

User permissions on the view

In-Page Analytics 

2. Which report would best help you identify potential browser issues with your website traffic?

The Active Users report

The New vs Returning report

The Browser & OS report

The Source/Medium report 

3. How could you discover whether users were viewing your website on mobile devices?

The Exit Pages report under “Site Content”

The Landing Page report under “Site Content”

The Engagement report under “Behavior”

The Devices report under “Mobile” 

4. For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

Campaign and Keyword

Keyword and Ad Content

Source and Medium

All of the above 

5. Which of the following is a “source” in Google Analytics?

(select all answers that apply)

googlemerchandisestore.com

(Direct)

Google

Email

6. Which of the following is a “medium” in Google Analytics?

(Select all answers that apply)

Organic

CPC

Referral

mail.google.com 

7. Which of these are channels available in the default Channels report?

(Select all answers that apply)

Organic Search

Direct

Display

Device

8. Which report can show you how well particular sections of your website content performed?

Location report

Content Drilldown report

Frequency and Recency report

Top Events report

9. Which report lists the pages of your website where users first arrived?

Landing Pages report

All Pages report

Exit Pages report

Pages report under Events 

10. Which report should you use to check if users are exiting from important pages on your website?

Landing Pages report

All Pages report

Exit Pages report

Pages report under Events

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Introducing Google Analytics - Answers

1. Google Analytics can collect behavioral data from which systems?

(select all answers that apply)

Correct! 1,2,3

E-commerce platforms

Mobile Applications

Online point-of-sales systems

Systems not connected to the Internet 

2. To track website behavior data with Google Analytics, which steps will you need to complete?

(select all answers that apply)

Correct! 2,3

Install Google Analytics software on your desktop

Create an Analytics account

Add the Analytics tracking code to each page of your site

Download the Analytics app 

3. The Analytics tracking code can collect which of the following?

(select all answers that apply)

Correct! 1,2,3,5

How many users visited a page

Language the browser is set to

Type of browser

User’s favorite website

Device and operating system 

4. When will Google Analytics end a default session?

Correct! 3

After 30 minutes, regardless of user activity on your website

Once the user opens another browser window

When a user is inactive on your site for 30 minutes or more or closes a browser window

At noon every day 

5. Once Google Analytics processes the data it collects, it’s stored in a database where it can’t be changed.

Correct!True

True

False 

6. Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

Correct! 4

View > Account > Property

Property > Account > View

Account > View > Property

Account > Property > View 

7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at the Property and View levels.

Correct!True

True

False 

8. To find your Analytics tracking code, which sequence of steps should you follow?

Correct! 2

“Admin” tab > “Tracking Code” > “Tracking Info”

“Admin” tab > “Tracking Info” > “Tracking Code”

“Reporting” tab > “Audience Reports” > “Tracking Code”

“Audience Reports” > “Settings” > “Tracking Code” 

9. To use Analytics to track user behavior on your website, what must you add to each page of your site?

Correct! 3

PHP tracking code

Google Analytics account number only

Google Analytics tracking code

A permissions button 

10. Where in the HTML of your webpage should you place Analytics tracking code? 

Correct!1

Just after the opening <head> tag of your website

Just before the closing </head> tag of your website

Just after the opening <footer> tag of your website

Just before the closing </footer> tag of your website 

11. New views can include website data from before the view was created.

Correct! False

True

False 

12. If you delete a view, account administrators can recover the view using the “trash can” function within how many days?

Correct! 35

35

65

95

125 

13. What are the options for filtering data in Google Analytics?

Correct! 4

Exclude data from a view

Include data in a view

Modify how data appears in your reports

All of the above 

14. Why is it important to keep one unfiltered view when using filters with Google Analytics?

Correct! 1

To ensure you can always access the original data

In order to configure Goals

In order to use a filter for multiple views

There is no reason to have an unfiltered view 

15. Google Analytics filters data in the order in which the filters are set.

Correct!True

True

False 

16. Filters allow you to reprocess historical data from before the filter was applied.

Correct! False

True

False

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