1. What setting must you enable to
see data in Demographics and Interests Reports?
Content
Grouping
Advertising
features
User
permissions on the view
In-Page
Analytics
2. Which report would best help you
identify potential browser issues with your website traffic?
The
Active Users report
The
New vs Returning report
The
Browser & OS report
The
Source/Medium report
3. How could you discover whether
users were viewing your website on mobile devices?
The
Exit Pages report under “Site Content”
The
Landing Page report under “Site Content”
The
Engagement report under “Behavior”
The
Devices report under “Mobile”
4. For each user who comes to your
site, Google Analytics automatically captures which of the following Traffic
Source dimensions?
Campaign
and Keyword
Keyword
and Ad Content
Source
and Medium
All
of the above
5. Which of the following is a
“source” in Google Analytics?
(select all answers that apply)
googlemerchandisestore.com
(Direct)
Google
Email
6. Which of the following is a
“medium” in Google Analytics?
(Select all answers that apply)
Organic
CPC
Referral
mail.google.com
7. Which of these are channels
available in the default Channels report?
(Select all answers that apply)
Organic
Search
Direct
Display
Device
8. Which report can show you how
well particular sections of your website content performed?
Location
report
Content
Drilldown report
Frequency
and Recency report
Top
Events report
9. Which report lists the pages of
your website where users first arrived?
Landing
Pages report
All
Pages report
Exit
Pages report
Pages
report under Events
10. Which report should you use to
check if users are exiting from important pages on your website?
Landing
Pages report
All
Pages report
Exit
Pages report
Pages
report under Events
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