1. Google Analytics can collect
behavioral data from which systems?
(select all answers that apply)
Correct! 1,2,3
E-commerce
platforms
Mobile
Applications
Online
point-of-sales systems
Systems
not connected to the Internet
2. To track website behavior data
with Google Analytics, which steps will you need to complete?
(select all answers that apply)
Correct! 2,3
Install
Google Analytics software on your desktop
Create
an Analytics account
Add
the Analytics tracking code to each page of your site
Download
the Analytics app
3. The Analytics tracking code can
collect which of the following?
(select all answers that apply)
Correct! 1,2,3,5
How
many users visited a page
Language
the browser is set to
Type
of browser
User’s
favorite website
Device
and operating system
4. When will Google Analytics end a
default session?
Correct! 3
After
30 minutes, regardless of user activity on your website
Once
the user opens another browser window
When
a user is inactive on your site for 30 minutes or more or closes a browser
window
At
noon every day
5. Once Google Analytics processes
the data it collects, it’s stored in a database where it can’t be changed.
Correct!True
True
False
6. Which of the following best
represents the hierarchical structure of a Google Analytics account from top to
bottom?
Correct! 4
View
> Account > Property
Property
> Account > View
Account
> View > Property
Account
> Property > View
7. A user with “edit” permissions at
the Account level will automatically have “edit” permissions at the Property
and View levels.
Correct!True
True
False
8. To find your Analytics tracking
code, which sequence of steps should you follow?
Correct! 2
“Admin”
tab > “Tracking Code” > “Tracking Info”
“Admin”
tab > “Tracking Info” > “Tracking Code”
“Reporting”
tab > “Audience Reports” > “Tracking Code”
“Audience
Reports” > “Settings” > “Tracking Code”
9. To use Analytics to track user
behavior on your website, what must you add to each page of your site?
Correct! 3
PHP
tracking code
Google
Analytics account number only
Google
Analytics tracking code
A
permissions button
10. Where in the HTML of your
webpage should you place Analytics tracking code?
Correct!1
Just after the opening <head> tag of
your website
Just
before the closing </head> tag of your website
Just
after the opening <footer> tag of your website
Just
before the closing </footer> tag of your website
11. New views can include website
data from before the view was created.
Correct! False
True
False
12. If you delete a view, account
administrators can recover the view using the “trash can” function within how
many days?
Correct! 35
35
65
95
125
13. What are the options for
filtering data in Google Analytics?
Correct! 4
Exclude
data from a view
Include
data in a view
Modify
how data appears in your reports
All
of the above
14. Why is it important to keep one
unfiltered view when using filters with Google Analytics?
Correct! 1
To
ensure you can always access the original data
In
order to configure Goals
In
order to use a filter for multiple views
There
is no reason to have an unfiltered view
15. Google Analytics filters data in
the order in which the filters are set.
Correct!True
True
False
16. Filters allow you to reprocess
historical data from before the filter was applied.
Correct! False
True
False
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