Facebook launched Facebook Live yesterday and in doing so cemented
the social media network’s official tacit endorsement of live streamed
video. The company has long been an early advocate of trends that become
ubiquitous and absolutely plays a crucial part of each trend’s growth.
First seen with apps such as Periscope and Meerkat, live streaming has been slightly slow in its journey into the mainstream, despite Twitter’s purchase (and syncing up with) of Periscope. However, that is very soon to change with Facebook Live’s launch. Although the service has been available for certain parties (celebrities, verified accounts etc), it is now official open to all, creating a whole host of opportunities for marketers to engage with their potential audience.
The tool allows you to live stream for up to 90 minutes from, to simplify the process of retroactively selecting which photos and videos from an event you want to upload. It creates an instant and accessible feel to content, one that is perfect for marketers to tap into.
Marketers can also utilise Facebook Live to provide behind-the-scenes access to locations or to stream launches and events for people unable to physically make them. Customers can essentially forge even closer of a relationship to the brands they buy from.
This is really what Facebook Live offers. We’ve spoken before about the significance of video, and that significance is only growing as the form shifts and changes with technological advances and public demand. Live streaming gives your ever closer access to your audience and you should be grabbing this increased intimacy with both hands to create content that’s engaging, timeline-friendly and people-oriented.
https://www.facebook.com/search/top/?q=facebook%20live
First seen with apps such as Periscope and Meerkat, live streaming has been slightly slow in its journey into the mainstream, despite Twitter’s purchase (and syncing up with) of Periscope. However, that is very soon to change with Facebook Live’s launch. Although the service has been available for certain parties (celebrities, verified accounts etc), it is now official open to all, creating a whole host of opportunities for marketers to engage with their potential audience.
The tool allows you to live stream for up to 90 minutes from, to simplify the process of retroactively selecting which photos and videos from an event you want to upload. It creates an instant and accessible feel to content, one that is perfect for marketers to tap into.
Marketers can also utilise Facebook Live to provide behind-the-scenes access to locations or to stream launches and events for people unable to physically make them. Customers can essentially forge even closer of a relationship to the brands they buy from.
This is really what Facebook Live offers. We’ve spoken before about the significance of video, and that significance is only growing as the form shifts and changes with technological advances and public demand. Live streaming gives your ever closer access to your audience and you should be grabbing this increased intimacy with both hands to create content that’s engaging, timeline-friendly and people-oriented.
https://www.facebook.com/search/top/?q=facebook%20live
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