How One Video Put This Company In Front of 100 Million People

For over 6 years, an entrepreneur in Hyderabad, India, has been working on an innovative idea. He relentlessly pursued it, mortgaged his apartment, funded his workshop with a loan and was struggling to make a successful business.

Then one day, we decided to cover this entrepreneur’s story as a short video. And to use a cliched phrase — the video went viral. Watch it here:

Within 24 hours of going live, the video had clocked half a million views and till date the above instance has got 5 million views. But then, apart from this, numerous other media companies carried the story — UK’s Telegraph, Forbes, NowThis, Huffington Post to name just a few. Adding up the publicly available numbers for all the above channels, it turns out that 100 million+ people watched or read about Narayana Seetapathy and his innovative company, Bakeys!

The Impact?

• 100 million people across at least 20 countries have now heard about it. That’s a huge number — it’s like 1 in every 3 Americans or 10% of India’s population!
• Pre-orders of spoons worth INR 6 crores (USD 1 million) within a few days of the video going live
• The Kickstarter campaign is about to close at INR 1.2 crores (USD 200,000)
• A fundraiser on Ketto is at INR 25 Lakhs (USD 40,000)
• Huge interests from people from countries in Europe, Africa, USA for distributing the product in their communities
• One Australian came all the way to India to see if he could work with Bakey’s!
• Investors poured in their interest in funding the business
• Orders & enquires from global chains like KFC & Pizza Hut and from leading hotels including the Taj, Oberoi & Sheraton
• Orders from airline catering companies (Yep, bite on your silverware while flying high!)
• And above all, an entrepreneur’s time of 6 years in building a good product was made worthwhile within a few hours.

By reporting positive news from across the country, we at The Better India are continuing to change lives — one story at a time.